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YSL Forever Youth Liberator
January 4, 2012
Glycobiology: 100 years of research, 7 Nobel Prizes.
1 major Yves Saint Laurent discovery: glycans, “the youth cellular keys”
Naturally found in the skin, glycans plays a crucial role in cutaneous equilibrium. Their level diminishes over time, leading to the “locking” of the cells and blocking the youth process. Yves Saint Laurent has identified an innovative combination of glycans, called Glycanactif™, which unlocks the cells to reactivate their vital functions and liberate the youth potential at all levels of the skin.
Proven results: Anti-wrinkle Lift. Plump. Radiance.
Instantly: skin is more luminous 81%*
After 7 days: wrinkles are less visible 79%*
After 1 month: skin is more plumped 90%*
YOUTH BY YVES SAINT LAURENT
A genuine breakaway brand that has always supported change and upset established codes, Yves Saint Laurent, after joining the L’Oréal Group, hit the skincare market running with a radical viewpoint: “Youth is a state of mind that cannot live without science.”
Which science for Yves Saint Laurent? Glycobiology.
With this major initiative in the skincare market, Yves Saint Laurent is dedicated to playing a leading role in all three key areas of cosmetics (make-up, fragrance, skincare), to developing the geographic zones where skincare is key (Asian markets, in particular) and to becoming one of the top 5 cosmetics brands in the world.
GLYCOBIOLOGY, A SCIENCE OF THE FUTURE IN THE MEDICAL FIELD
The fruit of more than 100 years of research and recognized by 7 Nobel Prizes, glycobiology is a revolutionary science which M.I.T. calls one of the 10 fields of science that will change the future of medicine. Yves Saint Laurent is an exclusive beneficiary of this groundbreaking technology.
YSL.SKINSCIENCE: A PLATFORM OF UNIQUE EXPERTISE SERVING SKIN RESEARCH
Yves Saint Laurent has developed an unprecedented initiative with the creation of the YSL.SKINSCIENCE Committee composed of world-renowned experts in glycobiology and dermatology, together with L’Oréal researchers. This pioneering approach to skin research is opening the way to progress in the cosmetics field by applying glycobiology to the skin for the first time.
GLYCOBIOLOGY APPLIED TO THE SKIN AND COSMETICS FOR THE FIRST TIME
A major discovery: 20 years of research on skin glycobiology
Glycans, the youth of cellular keys
Glycans are complex molecules that represent 80% of the biosphere. Glycans play a vital role on membranes within cells and between cells.
Naturally present in the skin, their level diminishes with age, leading to “locking” the cells and blocking the youth process.
YSL CREATES FOREVER YOUTH LIBERATOR BASED ON GLYCOBIOLOGY
Among billions of possible combinations, the YSL.SKINSCIENCE Committee identified an innovative blend of glycans, called Glycanactif™, which unlocks the cells to reactivate their vital functions (in vitro test) and liberate youth at all levels of the skin.
FOREVER YOUTH LIBERATOR is a complete line of skincare with proven effectiveness: Anti-wrinkle Lift. Plump. Radiance. At the heart of this beauty ritual, Yves Saint Laurent offers an iconic serum with exceptional results. This serum holds 8 international patents. The line has undergone local adaptations to respond to the various beauty rituals and the expectations of women around the world, in particular the development of a specific serum for Asia.
Products include:Cleansing Foam - HK$400
Lotion - HK$380
Serum - HK$670
Eye Creme - HK$660
Creme - HK$650
Nutri Creme - HK$650
Enquiries：
Yves Saint Laurent Beauty Counters:
Beauty Bazaar Harvey Nichols 3902 3436
Sogo, Tsim Sha Tsui 3556 1062
Sogo, Causeway Bay 2831 8484
Lane Crawford, Times Square 2111 0136
Harvey Nichols, The Landmark 3528 0366
