Estee Lauder - • HYDRATIONIST Maximum
July 5, 2010
Did you know dehydrated skin is more prone to signs of premature aging? Almost everything that constitutes skin “aging” can be influenced by dehydration. In fact, almost all of the key age “markers,” such as lines, wrinkles and firmness, identified in Estée Lauder’s exclusive Age Measurement Study can be impacted by dehydration. One of the most effective ways to help keep skin looking healthy and young is to keep it continually hydrated and maintain a strong moisture barrier. Asian women have a thinner moisture barrier by nature, making it especially critical to repair and strengthen it, and in turn, help seal in vital moisture. A weakened moisture barrier may not only cause dehydration, but can also lead to damage that can accelerate the appearance of visible aging.

