Jimmy Choo has unveiled their Spring Summer 2019 campaign starring Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel.
Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers. The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris. The K-tee and K-hoodie will be sold exclusively online at jimmychoo.com
“Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images.”
Sandra Choi, Creative Director
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.”
The campaign will appear globally from the 10th January 2019.