MCM Introduces Diamond Eau De Parfum

In the avant-garde spirit of the German luxury fashion icon MCM, a new masterpiece emerges: MCM DIAMOND. This fragrance encapsulates the spirit of sophisticated rebellion and innovative luxury, expanding the award-winning MCM backpack fragrance collection into a new dimension of unisex allure.

Sabine Brunner, President of MCM, remarks, “With MCM DIAMOND, we wanted to make a bold and deep fragrance, that was also sustainable – to balance tradition with innovation.  It was an honor to work with Frank Voelkl and we are really proud of the results.”

Jean Madar, Chairman and CEO of Inter Parfums Inc., reflects on the essence of the fragrance: “DIAMOND is a manifesto of modern luxury, bridging the gap between tradition and contemporary innovation. I fully believe the unique character of this scent creation will excite the luxury fragrance space.”

PRICE: 75mL EDP: HK$ 970 / 50mL EDP: HK$ 770 / 30mL EDP: HK$ 640

At the heart of MCM DIAMOND lies the splendor of the diamond, a symbol of eternal beauty and resilience. Crafted by the esteemed perfumer Frank Voelkl, this fragrance is an invitation to a realm of refined luxury, blending the boldness of cappuccino with the serenity of lavender and the warmth of sandalwood.

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