Preface Bring The Colors of Top Gun Two Unique Spaces in Hong Kong

IWC Schaffhausen joins forces with global tech-educator Preface bringing two pop-up spaces to Causeway Bay and Central. Transformed into IWC’s “The Colors of Top Gun,” these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities. The IWC < > Preface Coffee & Wine pop-ups offer freshly brewed coffee and a menu inspired by the brand’s new ceramic colors. Both locations will be open to the public from Saturday 6 to Thursday 17 August.

In both pop-up locations, IWC has created monochromatic worlds representing the “Colors of TOP GUN,” enabling visitors to immerse into these worlds actively. The stars at Causeway Bay are Woodland and Mojave Desert, while Lake Tahoe and Ceratanium® take center stage at Central. Visitors can enjoy freshly brewed coffee and a menu inspired by the brand’s new ceramic colors in both locations. Thanks to innovative AR technology, they can try on the new TOP GUN chronographs virtually. In the metaverse zone, guests wear VR headsets taking a sneak peek into the virtual 3D environment created by worldrenowned architect Hani Rashid.