12 Nov 2022 By May Ng

Alla Sham Joins Jimmy Choo As New Friend of the House

MODELS THE BRAND’S AUTUMN 2022 COLLECTION AND VARENNE AVENUE HANDBAG FAMILY
Jimmy Choo is pleased to announce Ayla Sham, socialite and model,  the eldest daughter of Hong Kong fashion tycoon Sham Kar Wai and celebrated actress Chingmy Yau – as their latest friend of the brand. Here, in her first outing for the house, she stars in Jimmy Choo’s Autumn 2022 campaign, modelling the new VARENNE AVENUE handbag family and styles from the Autumn 2022 collection.

The campaign embodies the glamorous, confident, and daring spirit of Jimmy Choo, all characteristics reflected in Ayla’s personality. Taking center stage is the candy pink VARENNE AVENUE QUAD handbag, a future classic that deftly combines the cutting-edge design, exceptional quality and time-honored craft that is integral to Jimmy Choo.

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