Jaeger-Lecoultre with A Campaign Starring Jackson Lee

To mark the 2023 Lunar New Year, Jaeger-LeCoultre is delighted to announce a new campaign starring its latest global ambassador, Jackson Yee (Yi Yang Qian Xi). Recognised as one of the leading talents of the young generation in China, the actor, singer and dancer brings a compelling presence to this new series of photographs and videos.

“The New Year is a time for joyful celebration but also for quiet reflection on the golden moments that we have already experienced and those than we can create in the future,” says Jackson. “To me, this watch has special meaning because the moon governs our Chinese New Year but also because its timeless elegance is like an anchor in a world that seems to be spinning faster all the time. With the change of the year, it symbolizes the relationship between reality, time and our dreams for the future.”