Dior Addict

The first Dior lipstick designed as a fashion accessory, Dior Addict has become the icon for extreme shine. Reinvented in 2022 by Peter Philips, Creative and Image Director for Dior Makeup, it invites women to express their femininity proudly and to shine even brighter. This lipstick, with its exceptional shine, begins a new chapter in its story this year.

Recognizable among all others thanks to its iconic black lacquered case, its silhouette is now dressed in four new couture cases inspired by the House of Dior’s fashion creations. This new, ultra-desirable collection is still refillable and interchangeable, for an even more customized touch. With a formula composed of 90% natural-origin ingredients,10 new colors with radiant shine join the palette of essential Dior Addict shades, which includes in particular Dior 8, the iconic brick-red.

Embodied by actress Anya Taylor-Joy and multi-talented K-Pop singer Jisoo, this new collection is presented in a graphic campaign that symbolizes a vision of a free and uncompromising femininity with triumphant shine.

“A new season, a new addiction. The Dior Addict 2023 launch reveals new shades with dazzling shine and 4 iconic new cases. But also sustainable beauty, just like the two stars who gracefully embody the new campaign.”
Peter Philips, Creative and Image Director for Dior Makeup

Available at Dior Beauty boutique and counters
@DiorBeauty #DiorAddict #Dior

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