NEW Rouge Dior

HONG KONG | Exclusive pre-launch on Dec 28th, 2023 at Dior Beauty online boutique http://shop.diorbeauty.hk/en and mobile app

Available at Dior Beauty boutique and counters from Jan 1st, 2024
@DiorBeauty #DiorBeauty #RougeDior

Rouge Dior is reinvented, more emblematic than ever, and remains true to its couture legacy and its avant-garde character under the guidance of Peter Philips, Creative and Image Director for Dior Make-up. Its clean formula sits at the cutting edge of innovation, infused with a unique floral extract of red peony, and a combination of floral active ingredients for optimum comfort and remarkable performance. Offering a wide range of increasingly desirable shades, Rouge Dior has crossed eras and remained up to date. A contemporary new range of shades, available in two, satin and velvet couture finishes, corresponds to every mood, while its refillable case displays an even more couture look, presenting an incredible object of desire with the appeal of a Dior jewel.

Rouge Dior pushes back the limits of colourful, high coverage and long wear lipstick with optimum comfort. A new era begins for this legendary lipstick, embodied in a new campaign that portrays  a radiant and modern iteration of Christian Dior’s famous “Coup de Trafalgar.” This was a celebration of red designs, sent out to create an element of surprise in the middle of a runway show. It is an unexpected, audacious and spectacular approach that sees enchantment and dreams infused throughout the story of Rouge Dior.

“Renovating Rouge Dior is always an exciting challenge. Because how can you top an already excellent product? And we did it again, through formula, ingredients, colour expertise and savoir faire. The new Rouge Dior is ready to keep its crown as reigning lipstick.” Peter Philips, Creative and Image Director for Dior Makeup.