“The power of these incredible women dressed in iconic House silhouettes and fabrics.

“The power of these incredible women dressed in iconic House silhouettes and fabrics. Loli, Mona, and our legendary Claudia! This is everything I love in fashion. Of course…. It’s Versace!”

「Loli、Mona和傳奇超模Claudia等傑出女性穿上品牌的經典款式和以特色布料打造的設計時所展現的力量，正是我如此熱愛時尚的原因。當然，她們穿的都是Versace！」

— Donatella Versace

The Spring-Summer 2024 campaign is a celebration of the new attitude and fresh personalities of contemporary Versace women and men. Leaders of the next generation of fashion talent, including Loli Bahia, Mona Tougaard, and Fernando Lindez, star alongside Claudia Schiffer in images and video which highlight the versatility and power of this new generation’s attitude; its beauty, its empowerment, its elegance, and its future-forward determination.

The campaign introduces new Medusa ’95 bags. A unique horizontal tote bag and handbag are defined by a new version of a metal detail featuring the iconic Medusa signifier that debuted in 1995, and a particular and luxurious powder-like leather. In the hands of the campaign’s new generation of stars, these bags can be seen as both a fashion statement of the moment and a design piece full of contemporary beauty, depending on the attitude of the wearer.

2024年春夏形象廣告頌揚欣賞Versace的現代品味男女體現的全新態度和獨特個性。Loli Bahia、Mona Tougaard和Fernando Lindez等炙手可熱的新世代名模，與傳奇超模Claudia Schiffer一同亮相廣告硬照和短片，展現這種新世代態度的多元面貌和懾人魅力，以至當中蘊藏的動人之美、激勵人心的力量、優雅氣息和放眼未來的堅定信念。

形象廣告展示全新Medusa’95手袋的迷人風格，系列帶來獨特的橫向手挽袋和手袋，並於全新的金屬細節添上於1995年面世的經典Medusa圖案，與呈現獨特絲滑粉狀質感的高級皮革互相映襯。在廣告中，一眾新世代模特兒以各自的個性態度演繹各款設計，將手袋變成引領潮流的奪目配飾，又或散發現代韻味的匠心設計傑作。