HERMES H24 Herbes Vives

Just after the rain

With H24 Herbes Vives, Christine Nagel, director of creation and olfactory heritage for Hermès Parfums, pursues her vegetal vision in the footsteps of contemporary man who is at home in urban nature.

Styled like a casual piece from the men’s wardrobe, H24 Herbes Vives offers a new composition of fluidity and a love of textured, well-proportioned materials, which are as important to Véronique Nichanian, director of Hermès’ men’s universe, as they are to Christine Nagel.

Herbes Vives emerges when rain strikes, breaking a man’s stride. Transforming the perception of space, rain illuminates greenery in a multitude of shades and scents, reveals unique emotions, reactivates energy, and offers men a different perspective.

“I was inspired by the happy smell of nature after the rain, an aroma at once vegetal and earthy, fresh and musky.

That unique moment when nature and the city, still drenched with water, release new scents and take on new colours.”

Christine Nagel — Director of creation and olfactory heritage for Hermès Parfums

Refreshed by the cloudburst, this perspective captures every previously invisible nuance of vegetation, encouraging all the other senses to yield to a newly revived natural framework that sculpts an elemental pattern, part glass, part asphalt.

The original composition of H24 is free to deploy new variations of its line.

The perfumer once again demonstrates her art of digression, hybridizing nature and technology by intertwining a bouquet of fresh herbs – savory, sorrel, hemp and parsley –

whose aroma increases dramatically after a rain shower, with pear granita and Physcool®, a sensory molecule with hints of mint that leaves an astonishing sensation of freshness on the skin.

H24 Herbes Vives is the imprint of a new perspective.

A bottle inspired by nature

The new vitality of this fragrance is embodied by the lines of a bottle fashioned from light, a sensitive symbol of another kind of masculinity. Light shines through the glass, as if diffused by foliage after rain.

The refillable object with aerodynamic lines by designer Philippe Mouquet is enhanced with an even brighter and more intense vegetal hue.

It evokes the energy of contemporary man, and a harmonious form of respiration in unison with the world.

The box is presented in a new shade of green-tinted grey, as if the asphalt were coloured by vegetation after a shower of rain.

The name of this new creation, written in silvery ink, shines bright with promise.