Featuring French-Algerian entrepreneur Lounes Mazouz in New York
Berluti unveils a novel narrative in its Spring 2024 collection, engaging visionaries from varied domains to articulate the essence and vision of Berluti, fueled by their zeal and life stories. The inaugural narrative unfolds in New York, spotlighting entrepreneur Lounes Mazouz, who presents a series of metropolitan fashion looks that flawlessly weave Berluti into the fabric of New York’s lifestyle.
New York, a city pulsating with life and diversity, serves as a mosaic of unique personalities, each reflecting the diverse stylistic and charming nuances of its districts. The Upper East Village and Chinatown, for example, are celebrated for their avant-garde, individualistic inhabitants, whereas the Upper East Side is the bastion of refined gentlemen. In this novel second chapter of the visual narrative, Lounes Mazouz captures the essence of metropolitan fashion as he meanders through New York’s eclectic neighborhoods, masterfully infusing Berluti’s cosmopolitan elegance into the city’s laid-back and varied lifestyle.
This season’s hallmark B-Volute belt and shoe buckles are inspired by the reimagined classic designs from the Berluti flagship store on Marbeuf. In the second Chapter, Lounes Mazouz impeccably showcases the metropolitan fashion sensibilities associated with various locales. From the B-Volute Loafers and the Escape Scritto blue suede sneakers to the sapphire blue cashmere utility jacket and the cashmere leather utility jacket embellished with the Berluti Knot, all culminating with the relaxed B-Volute grained leather travel bag, each piece reflects Lounes Mazouz’s distinct and stylish persona, epitomizing the effortless elegance of Berluti.
