BOSS FW24 Luxury Lines

The men’s and women’s BOSS luxury line is renowned for its hallmark craftsmanship, exclusive designs, and meticulous attention to detail and materials. For the Fall/Winter 2024 season, BOSS revisits its classics, masterfully blending precision tailoring with innovative silhouettes and textures. Drawing inspiration from nature, the collection presents modern hues and incorporates luxurious materials like ultra-soft Bisontex fabric and cashmere corduroy in sophisticated ways.

The new campaign features BOSS brand ambassador Zhang Binbin in a stunning backdrop of the snow-covered pastures of the Tianshan Mountains and the striking Danxia landform canyons. Dressed in looks from the luxury line and eyewear collection, we see him navigate the natural setting, which beautifully echoes the BOSS craftsmanship ethos.

The new season’s luxury menswear assortment includes suits and a coat in innovative and structured silhouettes crafted from a distinctive sandy grey-brown-hued bison wool. A luxurious cashmere corduroy features in a gray, double-breasted suit. Another key look delivers a more casual silhouette in a pink tone, pairing a luxurious corduroy overshirt with a flannel jacket and cashmere trousers, creating a comfortable, textural ensemble.

As the cornerstone of BOSS’s 24/7 lifestyle wardrobe concept, BOSS 2024 Fall/Winter luxury attire is now available at select BOSS stores, on boss.com, and via official online channels.