Hogan affirms its status as a global modern lifestyle brand with the Spring/Summer 2025 season for women. The collection celebrates the look, feel and nostalgia of Italian coast, evoking the freedom of laid-back beach life. The starting point for the season is the escapism of seaside partying long associated with the legendary Italo Disco culture that brought coastline clubs alive in the 1980s.
Iconic sneakers and summer-season footwear act as focal points for full ready-to-wear looks, new and elevated bags, and urban-chic style transposed to the relaxed elegance of the shoreline – with each seemingly effortless and deconstructed piece meticulously crafted through the luxury prism of design innovation and the finest quality fabrics, leathers and suedes.
The collection sees the design codes of classic American sportswear recontextualized and elevated with Italian refinement and a subtle, washed-out palette. Sartorial formality is replaced by an effortless approach to garment deconstruction, sneakers and boat shoes feature tactile suede – or leather-wrapped soles, and the relaxed versatility of the new bags epitomize the overall textural softness to the collection, reflecting the easy- going feel of the summer silhouette.
The soundtrack to the 1980s Italo Disco scene is forever synonymous with a time and place defined by happiness, dreams, youth, and love. This season’s collection is imbued with the same spirit, where nostalgia collides with future memories of another endless summer.
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