Since its founding in 1898, RIMOWA has redefined travel with thoughtfully designed products for travelers worldwide. To celebrate the Lunar New Year, this iconic German brand presents a new campaign, “The Journey Home: A Thousand Miles in a Single Step.” Inspired by the Year of the Snake and the emotions tied to returning home, the campaign embraces the warmth of family.
The campaign features three thought-provoking animated short films exploring the essence of connection.
- “Flying Cat’s Adventure” captures curiosity and the joy of companionship through a whimsical tale of a cat who discovers a magical suitcase, representing the allure of new experiences and the comfort of home.
- “The Family Packing Master” turns packing into an art form, highlighting the precision, excitement, and transformative power of travel.
- Finally, “A Knock Away from Home” blends vibrant cultural imagery with the joy of reunion, paying tribute to family, traditions, and the endless possibilities of Lunar New Year.
Each film revolves around the campaign’s core theme: the emotional ripple effect of the journey home, echoing the fluidity of a snake’s movements. The films elegantly connect packing, travel, and reunion, celebrating the timeless bond between these experiences.
- “The Family Packing Master” premieres on January 14, while “A Knock Away from Home” debuts on January 21. Visit RIMOWA’s official platforms for details.
Special Edition Gift Set
To complement the campaign, RIMOWA introduces a limited-edition gift set featuring a snake-themed domino game. The set includes 48 pre-arranged dominos on a smooth paper template for easy setup, along with festive red packaging, greeting cards, stickers, and a sleek steel ball track for gameplay.
RIMOWA also offers limited-edition digital accessories, Rimojis, to spread festive cheer. Highlighted products from the campaign include:
- Red Aluminum Card Holder: HKD 2,200 / MOP 2,300
- RIMOWA Mahjong Attaché Case: HKD 35,600 / MOP 37,200
- Silver Original Bag: HKD 16,600 / MOP 17,350
- Warm Yellow Essential Cabin Luggage: HKD 7,100 / MOP 7,400
- Red Essential Check-In Luggage: HKD 8,900 / MOP 9,300
- Black Never Still Backpack: HKD 13,550 / MOP 14,200
- Silver Classic Check-In Luggage: HKD 14,600 / MOP 15,250
Available at RIMOWA stores in Hong Kong and Macau.
@rimowa | #RIMOWA
Store Locations:
- RIMOWA Lee Gardens Store
G04A-B & 104-105, Lee Gardens Two, Causeway Bay, Hong Kong
Tel: +852 2802 9883
- RIMOWA One Central Store
G4, One Central, Macau
Tel: +853 2872 3250
