12 Jan 2025 By May Ng
Prada celebrates the 2025 Prada Re-Nylon Collection
Collaboration with National Geographic CreativeWorks
In celebration of the 2025 Prada Re-Nylon Collection and campaign, Prada collaborates for the third time with storytelling partner National Geographic CreativeWorks to explore the origins of its groundbreaking Prada Re-Nylon initiative in a series of four documentary films, featuring actors Benedict Cumberbatch and Sadie Sink, along with SEA BEYONDers and Goodwill Ambassadors of the project Valentina Gottlieb and Giovanni Chimienti, as well as local National Geographic experts.
Tied to a deep belief in the connection of fashion to culture and society, since 2019 Prada Group conducts the SEA BEYOND educational program, in partnership with the Intergovernmental Oceanographic Commission of UNESCO, to raise awareness on ocean preservation and collaborates with National Geographic CreativeWorks to highlight the complexity of the Prada Re-Nylon Collection.
Regenerated from plastic waste sourced from ocean and landfills, Prada Re-Nylon testifies the Group’s aim to create products without using new resources. 1% of proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND, with the aim of inspiring new generations and making them aware of the importance of the ocean and the need to preserve it.
In these new episodes, Benedict Cumberbatch and Sadie Sink visit Norway and Mexico respectively. Each film is an immersive experience, taking viewers behind the scenes, under the surface of the sea, and beyond. Revealing the majesty of this complex ecosystem, the dangers these marine environments face, and how we can evolve our approaches to create positive impact, the segments reframe the Prada
Re-Nylon narrative within the communities and environs it is transforming.
Exploring the strengths and fragilities of marine life, charting our endeavors to protect these essential habitats, these films are part of Prada Group’s primary remit in SEA BEYOND – to promote ocean literacy, understanding the importance of ocean preservation and championing change.
