Roger Vivier is delighted to welcome Yeji, the multitalented artist and global phenomenon, as brand ambassador. As a leading figure in the K-pop world, Yeji embodies a bold and contemporary vision of style, perfectly aligning with the Maison’s heritage of elegance, creativity, and innovation.
Renowned for her captivating stage presence and trendsetting personal style, Yeji has become an icon for a new generation of fashion-forward individuals. Her influence extends far beyond music, shaping the cultural landscape and connecting with a dynamic global audience. With this partnership, Roger Vivier strengthens its ever-growing relationship with the world of K-pop, embracing its undeniable impact on contemporary fashion and luxury.
As K-pop continues to captivate international audiences and redefine the boundaries of style, Yeji’s appointment reflects Roger Vivier’s commitment to embracing a diverse and global vision of luxury. The Maison looks forward to showcasing this creative synergy through upcoming projects and exclusive collaborations.
