Moncler and Mercedes-Benz to create something new

First unveiled last year in Shanghai, the co-created collection and car are now launching in New York City, a place that has inspired the project

Powered by the Moncler Genius platform for co-creation, multi-hyphenate design talent NIGO has created the Moncler x Mercedes-Benz by NIGO collection and the G-Class Past II Future limited-edition car, fusing 80s and 90s design with New York hip hop culture.

As a designer, entrepreneur, record producer and DJ, the Japanese polymath NIGO is well-versed in archival research for his creations. “I always refer to the past,” he says. “In Japan, there is a saying that goes Learn from the past to create something new.” For this three-pronged co-creation, he had plenty of material to explore – drawing from the rich histories of Moncler, Mercedes-Benz, and his lifelong passion for music.

In entering the Moncler Genius roster, NIGO has created a personal interpretation of the Moncler universe, further strengthened by the instantly recognizable iconography of Mercedes-Benz. The collection is a fusion of the quintessential mountain-born brand and the quintessential car brand, accelerated through the eyes of a creator that’s accustomed to working as a cultural connector.

The designs merge brand signifiers: the G-Class is rendered on prints and embroidery, and photographic outdoor scenes from Moncler’s archives are reimagined on new city layers. The line-up has a strong feeling of vintage Americana with varsity jackets, hoodies, and checked shirts that match the car’s interior – and a washed-denim jacket and matching pant set present a recognizable NIGO look. A signature Moncler puffer is adorned with the Mercedes-Benz three-pointed star, and a heritage Moncler font adds statement lettering to base layers.

The collection is showcased in a series of images captured by Thibaut Grevet. Inspired by New York rooftop parties, the campaign features a cast of models wearing the new collection, gathered as friends in the Mercedes-Benz vehicle, with a NYC water tower in the background. An accompanying documentary film explores NIGO’s co-creation process, highlighting how he builds a deeply referential presence – where the future is driven by the past.

First unveiled at Moncler’s immersive The City of Genius show in Shanghai in 2024, the Moncler x Mercedes-Benz by NIGO is now available in Moncler Harbour City Canton Road store and on moncler.com.