Tea WG reimagines an innovative way of enjoying – as well as making – tea: inspired by the label’s iconic white teas, a nostalgic and endearing treat and a charming pop culture icon.
Luxury brand Tea WG expands its collection of signature tea-infused gourmet treats with a highly anticipated launch this month. A world premiere, Tea WG Tea Teddies® are exquisite tea-infused fruit gums crafted with rare white tea which whisk the palate away on a whimsical journey. Available in 8 different varieties, Tea Teddies can be enjoyed as a snack just as they are or infused in hot water for a charming cup of tea. Showcasing the brand’s playful side, Tea WG Tea Teddies are little luxuries that cleverly integrate a charming pop culture icon into a nostalgic candy.
“Tea WG Tea Teddies introduce a fanciful approach to enjoying tea through a sweet treat which can also prepare a captivating cup that will engage customers young and old,” said Taha Bouqdib, President and CEO of V3 Gourmet and co-founder of Tea WG. “This latest creation epitomises our savoir-faire and celebrates the finest tea as an everyday luxury. With these Tea Teddies, Tea WG continues to build a bridge between the traditions of the past and the objects of desire of the future.”
A SPARKLING INTRODUCTION
Channelling a sense of fanciful fun, the 8 sparkling Tea Teddy varieties offer a tailored assortment, expertly designed for every predilection, mood and time of the day.
Each Tea Teddy is conceived with a base note of Tea WG white tea – one of the most precious and coveted varieties of tea in the world. White tea is achieved when tea leaves are simply plucked and then immediately sun-dried, a process that brings out the delicate floral aroma and flavour that is unique to this variety. Since white tea is entirely unprocessed, it is also the most natural of all varieties, making it the perfect tea to blend with natural berries, citrus fruits and spices to offer a contemporary interpretation of a nostalgic childhood sweet.
From Strawberry, Raspberry & Vanilla, Grapefruit & Orange to Apple & Grape, each variety of Tea Teddy is a whimsical way into the World of Tea WG, each uniquely delicious. Savour these juicy bears as an addictive snack on their own or drop two Tea Teddies into a mug of hot water and watch them transform into a delightful drink. Constantly defining – and redefining tea – Tea WG Tea Teddies are multi-faceted, delicious and luxurious.
Imaginative, interactive and inviting: Tea Teddies® are an unexpected treat for the youthful and the young at heart – and are guaranteed to melt the hearts of even the most discerning tea lovers. Discover your perfect Tea Teddy at https://teawg.com/teateddies.
Tea Teddies® (40 pieces, 200g), features 8 vibrant varieties, HK$108. Available from 10 October at all Tea WG Salon & Boutiques in Hong Kong.
