JAEGER-LECOULTRE’S NEW BRAND MANIFESTO STARRING JACKSON YEE AND NI NI

‘THE WATCHMAKER OF WATCHMAKERS’

For almost two centuries, Jaeger-LeCoultre has designed, produced and assembled the calibres of many of the world’s most noteworthy timepieces. Within the walls of its Manufacture, La Grande Maison has created these movements not only for its own timepieces but also for many other prestigious watchmaking Maisons, consequently becoming known as the Watchmaker of Watchmakers.

Guided by the principles of patience, humility, hard work and dedication to excellence, generations of engineers, watchmakers and craftsmen have built an exceptional legacy of know-how, and it is in tribute to its 190 years of history that Jaeger-LeCoultre proudly asserts its status as the Watchmaker of Watchmakers. Since 1833, the Manufacture has created more than 1,300 different calibres, an exceptional achievement in the world of watchmaking. No less remarkable is the award of more than 400 patents, including several that have left their mark on watchmaking history.

This unmatched creativity has been carefully nurtured and transmitted from generation to generation. Housing 180 skills within the walls of the Manufacture – embracing design, production, assembly, finishing and ornamentation – Jaeger-LeCoultre’s remarkable array of savoir-faire opens almost limitless fields of possibility. This is how the reputation of the Watchmaker of Watchmakers was earned and continues to be honoured.