BOUCHERON PRESENTS CARTE BLANCHE “OR BLEU” HIGH JEWELRY COLLECTION

introduction of the carte blanche “or bleu” high jewelry collection

at the 2024 cannes film festival

「OR BLEU」高級珠寶系列閃耀2024年康城影展

Boucheron Ambassadors Han So-Hee, Alexa Chung, and Mila Al Zahrani, as well

as Face of the House Anja Rubik walked down the red carpet of the 77th edition

of the Cannes Film Festival. On this occasion, they unveiled for the very first

time pieces from “Or Bleu”, 2024 Carte Blanche High Jewelry collection.

Boucheron寶詩龍品牌大使韓韶禧、Alexa Chung和Mila Al Zahrani連同品牌形象大使

Anja Rubik，一同登上第77屆康城影展的紅地毯。她們皆戴上2024年Carte Blanche
高級珠寶系列的原創「Or Bleu」珠寶，閃耀亮相這個重要盛會。

About Boucheron

Created by Frédéric Boucheron in 1858, Boucheron has been built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in jewelry, high jewelry, and watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 85 Boucheron boutiques across the world. Boucheron is part of the global luxury group Kering.

關於Boucheron寶詩龍

Boucheron寶詩龍由Frédéric Boucheron於1858年創立，已經歷了四代直系的家族後代傳承。Boucheron是一位富有遠見的設計師，也是首家在旺多姆廣場開設精品店的當代珠寶商，在珠寶、高級珠寶和製錶方面體現了卓越的品質。Boucheron的風格自由而大膽，持續創造明日的經典。目前，Boucheron在全球擁有超過85家精品店，Boucheron隸屬於全球奢侈品集團Kering（開雲集團）。