BYREDO: Blanche: A New Chapter in Intimacy

Byredo introduces Blanche Absolu de Parfum, a richer and deeper interpretation of the iconic Blanche Eau de Parfum. Blanche Absolu captures the gentle poetry of intimacy – a celebration of clean skin, soft linens, and the quiet moments that ground us. It reflects devotion, a sanctuary within the everyday where strength and vulnerability coexist. Through the interplay of softness and resilience, Blanche captures the essence of human connection: a home within a home, where stillness becomes a profound act of love.

This Absolu edition amplifies Blanche’s signature olfactory profile, pushing it to new extremes with a more pronounced aldehydic composition, a stronger floral heart, and intensified musk, accented by black pepper at the top. At its core, this reinterpretation delves into the striking contrast between purity and strength, grounded by an enduring base enriched with amber wood notes evoking the comforting heat of bodies at rest and the imprint of closeness.

“Blanche is about capturing the idea of texture and fabric and skin. It’s about translating a level of intimacy that is very human. It is a lived-in feeling that I feel so many people can connect to.” – Ben Gorham, Founder & Creative Director, Byredo.

Throughout the year, the iconic fragrance of Blanche will expand into new dimensions, introducing limited-edition innovations across body, textiles, and home. Each addition will be unveiled through carefully curated phases, inviting a fresh exploration of the scent’s pure essence.

Campaign: A Home Within A Home

Dutch dancer and choreographer Imre Van Opstal and American model Heather Kemesky are captured in a series of images that draw directly from the depth of their connection. Imre’s mastery of expressing vulnerability through movement and Heather’s understated presence form a quiet, unspoken dialogue—an authenticity that shapes the heart of Blanche.

“Blanche reminds me of renewal – a quiet reset. It’s like the first breath of morning air or the freshness of freshly washed laundry. A moment to begin again.” – Imre Van Opstal, dancer & choreographer.

Lensed by Canadian photographer Matthew Tammaro, celebrated for his evocative storytelling and raw emotion, the campaign unfolds as an invitation to explore the openness and transparency of love—a shared resonance of human connection.

Celebrating the harmony of boldness and gentleness in love, this campaign captures the fleeting, precious moments that define connection. The imagery reveals a space where transparency and togetherness merge, inviting the beholder to embrace the beauty of vulnerability and authenticity.

Blanche Absolu

HKD 2,660 / 100ml ; HKD 1,925 / 50ml