“The start of Byredo came from the idea of perfume as a translation of memories; it’s an invisible medium of emotion through scent. I want the makeup to be a visible medium of emotions. In the eyeshadow palette, I want to evoke an idea of the past in the present; an idea of memory as something between fact and a dream. The elegance of colour is effortless. It is the ‘halo’ of memory where things are refined and romanticised.” Lucia Pica, Creative Image & Makeup Partner
“In the palette, there are still the flesh tones, the warmth of skin, the glistening moistness, the same sense of a person as in my other projects, but it is also about how the mind works. It is less in the moment and almost about the past and the future at once.” Lucia Pica, Creative Image & Makeup Partner
A remembrance of things past: a blending of fact and fiction, of colour and emotion, a hazy remembering that is both reflective and perfected. It is this evocation of an emotional world by Lucia Pica that continues in Byredo’s latest limited-edition eyeshadow palette, REMEMBRANCE.
