Chow Tai Fook Collaborates with MCM to Redefine Luxury Fashion in Jewellery

Chow Tai Fook, China’s leading jeweller is proud to announce an exciting collaboration with renowned international luxury brand MCM, known for its global vision dedicated to cultural inclusion and diversity. This partnership marks Chow Tai Fook’s first-ever collaboration with an international brand and a groundbreaking combination of traditional jewellery craftsmanship and modern fashion. Together, Chow Tai Fook and MCM aim to explore fresh, modern jewellery aesthetics, bringing a diverse, cutting-edge style to the forefront.

The Chow Tai Fook MCM Collection: A Fresh New Take on Jewellery and Fashion
Chow Tai Fook partners with MCM, a trailblazer in global fashion, in the exciting new Chow Tai Fook MCM collection. The Collection combines Chow Tai Fook’s exceptional craftsmanship in goldsmithing with MCM’s signature, diverse design elements. The Collection masterfully blends together Eastern and Western aesthetics and cultural elements, embodying the spirits of both brands while showcasing a series of unique and bold fashion statements.

The Collection’s design creatively incorporates MCM’s playful animal mascots, its iconic LAURETOS pattern, and its traditional brass plate logo. The brilliance of gold is paired with MCM’s fashion-forward motifs, creating a selection of distinctive yet timeless pieces.

The Collection features 10 gold items, each attractive in its own way. The gold charm draws inspiration from MCM’s beloved animal characters, such as the dog which symbolises love and hope, the bold and flamboyant rabbit, and the clever, free-spirited bear. Combining Chow Tai Fook’s advanced craftsmanship and sandblasting technique, these pieces are texturally rich and vividly three-dimensional. Their playful designs bring a fresh twist to traditional gold jewellery, ideal for versatile styling, whether worn individually or mixed-and-matched for a personalised look.

For more information, please visit the Chow Tai Fook official website (www.chowtaifook.com) or follow our social media channels.

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