Golden Goose introduces two exclusive Super-Star sneakers Co-Created with Global Brand Ambassador, Jackson Yee. These limited-edition sneakers embody the perfect fusion of contemporary style and rich cultural heritage, blending Jackson’s personal artistry with the iconic Golden Goose aesthetic.
Originally designed in 2007, the Super-Star sneaker was the first to feature Golden Goose signature star. Inspired by Venice Beach’s skate culture, the Super-Star combines the ruggedness of a skateboarder’s shoe with a refined elegance. Golden Goose, together with Jackson Yee, reinterprets this iconic sneaker style with a fresh and innovative perspective, infusing his artistic vision with the brand’s signature “lived-in” style and Co-Creation ethos.
As seen in the mesmerizing campaign, Jackson Yee’s deep emotional connection to the brand’s DNA is reflected in these Co-Created styles. The sneakers encourage younger generations to appreciate their cultural heritage while embracing the concept of “perfect imperfection” as an integral part of their unique stories.
“For me inspiration comes from everyday experiences, which are uniquely yours. For these sneakers we blended tradition with innovation. They serve as my white canvas to express some elements close to our tradition and culture. Golden Goose and I share the belief that tradition is not just something to preserve but to celebrate.” says Jackson Yee, reflecting on his design philosophy and artistic approach to the collaboration.
