HOGAN proudly presents the 2025 Chinese New Year Snake Year collection, starring HOGAN brand ambassador Tan Jianji. The vibrant red tones celebrate the arrival of the Year of the Snake, adding a festive touch to the modern new year.
HOGAN also releases a special Chinese New Year advertisement featuring Tan Jianji showcasing the collection. As he rings the prosperity bell, each touch seems to activate a magical switch—four red gift boxes appear on the table, resembling the mysterious ritual of unlocking new year treasures. The rhythm builds, and the New Year atmosphere spreads. As the crisp chimes sound again, Tan reveals his full outfit of New Year’s lucky elements, including a sweatshirt and jacket, paired with special edition H-STRIPES luxury sneakers and red New Year socks, creating a refreshed look. In the final moments, as he rings the dinner bell one last time, the final New Year gift is revealed: a HOGAN red envelope for the Snake Year. Holding the red envelope with a smile, he freezes a moment full of festive spirit and fashion, offering early New Year blessings to the audience and igniting new year hopes.
HOGAN 2025 Chinese New Year Limited Edition Collection
The HOGAN 2025 Chinese cid:D1C3C4BC-F8E4-46B9-84CF-9ACCF56621D7New Year Limited Edition collection includes the H-STRIPES luxury sneakers, reversible bomber jacket, ADDRESS series sweatshirt, and New Year red socks. The reversible bomber jacket and ADDRESS series white sweatshirt feature minimalist designs with striking red address labels, evoking the joyous spirit of the new year. The reversible bomber jacket is crafted in classic black with a bold red ADDRESS logo on the back, blending urban modernity with festive elements for versatile styling options. The white ADDRESS sweatshirt combines sporty and trendy elements, showcasing new details and injecting a light, casual, and modern flair into New Year’s attire.
Additionally, the H-STRIPES luxury sneakers in the New Year collection are inspired by traditional Chinese red tones, blending bold red elements into the classic white leather shoe body. Red accents on the sides and heels of the sneakers contrast with the soft white base, reflecting the dynamic and prosperous spirit of the Snake Year.
The collection is available in HOGAN boutiques and online.
HOGAN 2025新春系列特别呈現
HOGAN傾情呈現2025蛇年新春系列，由HOGAN品牌代言人檀健次演繹，以鮮活生動的紅色，慶賀乙巳新年的到來，為摩登新歲增輝添彩。
HOGAN 同步發布新春特別廣告短片， 品牌代言人檀健次穿搭新春系列出鏡演繹，隨著他叩啟鴻運鈴，每一次觸碰都彷彿觸動了神奇開關——桌面上，四個紅色禮盒依次顯現，恰似開啟新年寶藏的神秘儀式，節拍漸起，新春氣氛蔓延。隨著一串串清脆鈴聲再次響起，靈感閃爍間，他已然上身全套新春紅運元素的衛衣與外套，搭配新春特別款H-STRIPES奢潮鞋履與新春紅襪，煥新造型。隨著他最後一次按餐鈴，打開最後一份新春好禮，原來是HOGAN 精心準備的蛇年紅包映入眼簾，他手捧紅包，微笑定格，定格這一充滿年味兒與時尚感的瞬間，為觀眾提前送上了新春的美好祝福，點燃新年憧憬。
HOGAN 2025新春限定係列
HOGAN 2025 新春限定係列囊括H-Stripes奢潮鞋履、雙面飛行外套、ADDRESS系列衛衣與新春紅襪。雙面飛行外套及ADDRESS系列白色衛衣共同以簡約俐落的設計搭配鮮明的紅色地址標識，共同喚起新春的歡騰氣息。雙面飛行外套採用經典黑色廓形，背面點綴醒目的ADDRESS地址標識，融合都市摩登感與新春喜慶元素，輕鬆打造多場景穿搭選擇。白色的ADDRESS衛衣將運動風與時尚潮流融合，於細節處展現新氣象，以屬於HOGAN的潮流態度為新春穿搭注入一抹輕鬆隨性且現代的潮流氣息。
同時，新春系列H-STRIPES系列奢潮鞋履以中國傳統紅色調作為靈感，於經典純白皮革鞋身融入醒目的紅色元素，鞋側和鞋尾的紅色拼接設計貫穿鞋身，與整體柔和的白色形成鮮明對比，多角度折射出熠熠光輝，象徵蛇年的靈動與繁榮。
系列於專門店及網上發售。
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