DIOR HAS UNVEILED A UNIQUE FILM PARODY STARRING SEVERAL OF THE HOUSE’S AMBASSADORS
“Finding the perfect bag can be a real challenge”. This is the slogan delivered at the beginning of this parody produced by the House for the launch of the D-Journey created by Maria Grazia Chiuri for the Dior spring-summer 2025 ready-to-wear collection. Subverting the tone of infomercials, British actress Rosamund Pike is the spokesperson for Dior, presenting all the assets of this new must-have bag, the ideal companion combining glamour and freedom of movement. Also playing along are Indian star Sonam Kapoor in the role of an overwhelmed editor-in-chief, along with Olympic tennis champion Zheng Qinwen fresh off the court, Camille Cottin and Deva Cassel, in the middle of rehearsals or meditation, and the model Anyier Anei during a fitting, wittily praising the many talents and facets of their D-Journey: from its infinite versatility to its incomparable practicality.
“In a world brimming with responsibilities, it’s easy for things to get out of hand. That’s why you need our D-Journey, the most intuitive accessory ever created.”
An irresistibly Dior surprise.
