15 Feb 2025 By May Ng

Introducing lululemon Glow Up Body-Hugging

lululemon today launched Glow Up, the latest training gear designed with body-hugging and move-enhancing support. Between ultra-smooth fabric, supportive hold and intentional construction, there is “No Holding Back” when it comes to a confident training session.

Glow Up Innovation

lululemon’s new Glow Up collection was created to deliver confidence through performance gear that feels held-in and provides shape, without compromising mobility or comfort. Glow Up introduces a snug fit offering even greater support and structured waistband innovation for playful movement.

Drawing insights from guests and ambassadors about how they wanted their training gear to look and feel, the design of Glow Up was fine-tuned over multiple rounds of wear-testing. The result is a new franchise featuring two key components behind its supportive feel, smooth, and sculpted on-body look:

  • UltraluTM fabric has now been adapted for bottoms and tops (previously only seen in bras). After spending a year on re-engineering, UltraluTM yarn and fabric technology is supportive and molds to the body, yet super stretchy to account for training-related movement. It is also sweat-wicking and quick-drying, easing the transition from studio to street.
  • New waistband design features bonded construction, minimal seaming and an internal mesh layer for a snug, waist-hugging fit and reducing bulk for a smooth look and held-in feel.
    • Innovative waistband technology creates a structured, waist-hugging fit using minimal seams and an internal layer of mesh.

LIVE LIKE YOU ARE ALIVE

The more you move, the more you are alive. Throughout 2025, lululemon is celebrating modern day icons who inspire all through how they authentically live big, move with intention, and find joy in the everyday.

Joan MacDonald, Fitness and wellbeing inspiration

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Joan MacDonald is not your typical fitness influencer. She’s also not your typical 78- year-old. When she was 70, she suffered from high blood pressure, high cholesterol and even had trouble getting up the stairs. Her doctors gave her the choice between a drastic lifestyle change or drastically increased dosages of her medications. Joan chose to change her life. With the help of her daughter Michelle, Joan started fresh with a healthy lifestyle focused on eating and exercising. Today, she inspires millions of her followers to start and maintain a healthy lifestyle, too. She believes it’s never too late to make a change.