Isabel Marant Taps Kate Moss And Seonghwa For Its Spring-Summer 2025 Ad Campaign

Isabel Marant is thrilled to announce its Spring-Summer 2025 advertising campaign featuring the iconic supermodel Kate Moss, and K-pop sensation Seonghwa from Ateez. Shot in the heart of Paris by Robin Galiegue and styled by Emmanuelle Alt, the campaign captures the essence of effortless style.

Kate Moss, a long-time friend of the brand, returns for the Spring-Summer 2025 campaign, representing the quintessential Isabel Marant woman—effortlessly chic, seductive, and timeless. Her signature aesthetic channels the spirit of the new collection; from the statement leather jacket to the introduction of the Altay bag, shown in black leather. The campaign also highlights the iconic Hobo Soft bag, an Isabel Marant signature known for its bohemian allure.

For the first time, Isabel Marant taps a global K-pop star for its men’s collection, enlisting Seonghwa of Ateez. Isabels first meeting with Seonghwa in Los Angeles sparked an immediate connection, as he wholly encapsulates the free-spirited essence of Marant Homme.

Known for his unique style and influence within the K-pop universe, Seonghwa brings a fresh yet relaxed energy to the campaign, making him an ideal ambassador.

This campaign is a celebration of time, where a 1990s icon meets a 2020s K-pop star, underscoring Isabel Marant’s ability to bridge cultures and eras, creating a world that speaks to both timeless style and modern youth. The Spring-Summer 2025 campaign has been launched globally on February 3rd, 2025.

The collection will be available on IsabelMarant.com, in Isabel Marant boutiques and select retailers worldwide from February 2025.

Isabel Marant 非常高兴地宣布其2025春夏广告 campaign，特邀标志性超模凯特·摩丝（Kate Moss）和来自Ateez的K-pop明星Seonghwa参与。该 campaign 由 Robin Galiegue 在巴黎市中心拍摄，并由 Emmanuelle Alt 负责造型，完美捕捉了 effortless style 的精髓。

凯特·摩丝作为品牌的长期好友，再次回归2025春夏 campaign，展现了典型的 Isabel Marant 女性形象—— effortless chic、性感且 timeless。她的标志性美学完美诠释了新系列的精神；从 statement 皮夹克到全新推出的 Altay 包（以黑色皮革呈现），campaign 还突出了标志性的 Hobo Soft 包，这是 Isabel Marant 的标志性单品，以其 bohemian 魅力闻名。

这是 Isabel Marant 首次邀请全球 K-pop 明星参与其男装系列，Ateez 的 Seonghwa 成为品牌的新面孔。Isabel 与 Seonghwa 在洛杉矶的首次会面便产生了 instant connection，因为他完全体现了 Marant Homme 的自由精神。

Seonghwa 以其独特的风格和在 K-pop 领域的影响力而闻名，他为 campaign 带来了 fresh yet relaxed 的能量，使其成为品牌的理想代言人。

此次 campaign 是一场时间的 celebration，1990年代的 icon 与2020年代的 K-pop 明星相遇，凸显了 Isabel Marant 跨越文化和时代的能力，创造了一个既能体现 timeless style 又能吸引 modern youth 的世界。2025春夏 campaign 已于2025年2月3日全球发布。

该系列将于2025年2月起在 IsabelMarant.com、Isabel Marant 精品店及全球精选零售商处发售。