Exclusive pre-launch on Dec 28th, 2023 at Dior Beauty online boutique http://shop.diorbeauty.hk/en and mobile app
Available at Dior Fragrance Boutiques from Jun 1st, 2024
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New Look, audacity as a legacy
When Francis Kurkdjian arrived at Dior, he pondered on the profound meaning of the New Look: “Better than a legacy and more than just a silhouette, the New Look is a state of mind. It provides a lens for observing and reinterpreting the world. This spirit and the power it holds have crossed time, and today they allow me to create new fragrances for Dior.”
New Look, the audacity of an olfactory impact
New Look is a perfume that wears its name well. It takes one by surprise, and does not behave as expected. Like the new Dior silhouettes that are supple yet structured, its fragrance trail mingles rigour with a relaxed style, and absolute luxury with comfort. Instantly elegant, it nevertheless avoids all the pitfalls of fussy ostentation.
New Look possesses a silhouette that is defined by elegantly layered olfactory raw materials, where frankincense plays a dual role, conveying uniquely effusive freshness and mystical accents.
Its heart is draped in an ethereal and soft sensuality that embraces the body and weightlessly supports the structure, in combination with a deep and warm amber accord.
The composition is crowned by astonishment, as a remarkably fresh, overdosed aldehyde cleaves to the effusive facets of frankincense, increasing its radiance and adding mystery, concluding this entirely unforeseen story. It symbolizes the allure of this New Look, shining from the top notes through to the base notes, like a unique signature that imbues the fragrance with lasting, distinctive audacity.
