MIU MIU – CHINESE NEW YEAR 2025 THE ENCOUNTER

Miu Miu celebrates Chinese New Year with The Encounter (如期而遇), a short film directed by acclaimed screenwriter and filmmaker, Shujun Wei and featuring Miu Miu brand ambassadors, Liu Haocun and Zhao Jinmai. Set against the backdrop of Yi Lau Yi, a bustling Cantonese tea restaurant in Beijing, the story captured the two actors in a whimsical scene as they are entertained by a local three-piece band. When, almost magically, the musicians and other diners vanish, the playful pair is left to explore the empty space – dancing, creating music, and wandering through a fantastical dreamscape all their own – making a celebratory tribute to the Year of the Snake.

The collection captures a spirit of joy and optimistic, mirroring the celebratory moment. It features oversized sweaters and blouson jackets, preppy tweeds and checks, jewel-encrusted denim, aged leather and cotton poplin shirts and shorts all styled with signature ballerinas, loafers, strappy kitten heels, Plume and New Balance X Miu Miu sneakers, glamorous opera gloves and delicate pearl chains. The Penny, Wander and Arcadie bags – offered in exclusive iterations – take center stage, accompanied by baseball caps, rose-tinted eyewear and playful bag charms, including a crochet-knit serpent and, in select stores, personalized Chinese knots. Logoed zip-front hoodies, T-shirts and cotton underwear in lucky red are also available to commemorate the occasion.

Miu Miu以短片《如期而遇》迎接農曆新年，邀請著名編劇兼電影製作人魏書鈞執導，並由MIU MIU品牌大使劉浩存及趙今麥傾情演繹。故事以北京一家熱鬧的廣東茶樓為背景，講述兩位女主角在欣賞三人樂隊演出時的奇妙經歷。樂手和其他食客轉瞬間消失得無影無蹤，兩位可人兒於是在偌大的店內盡情起舞唱作，徜徉在虛幻縹緲的夢境之中，以此向乙巳蛇年致敬。

全新系列完美捕捉佳節的雀躍歡騰，備有寬鬆毛衣、束腰外套、學院風花呢和格紋單品、鑲石牛仔服、仿舊皮革、棉質府綢恤衫和短褲，搭配經典芭蕾舞平底鞋、樂福鞋、中跟搭帶鞋、Plume運動鞋以及New Balance X Miu Miu運動鞋，另有華麗歌劇手套和精緻珍珠項鍊。限定版Penny手袋、Wander手袋與Arcadie手袋是系列的主角，加上棒球帽、玫瑰色眼鏡，以及兩款饒富玩味的手袋掛飾，分別鉤織靈蛇以及可加入個人化元素的中國結 (於指定專門店發售)。此外，為誌慶新春佳節，品牌更特別推出多款寓意吉祥的紅色單品，包括綴有品牌標誌的拉鍊連帽衛衣、T恤及棉質內衣。