The Miu Miu Prelude 2025 Collection captures the brand’s bold, distinctive, and elegant aesthetic. In the campaign, models are photographed sideways against a simple white background and concrete floor, creating a mood that is direct, adventurous, and slightly offbeat. The exaggerated proportions and silhouettes reflect the current moment, creating a modern visual language.
An ongoing fascination with uniform design takes on a rebellious twist, with a nod to traditional scouting attire. Clean lines, functional details, ribbon belts, box buckles, and utilitarian fabrics are highlighted in a heritage color palette of khaki, navy, burgundy, and racing green, accented with yellow. Cotton satin adds a subtle sheen to the designs.
Signature raw cuts and exposed linings showcase Miu Miu’s refined yet dynamic approach to tailoring. The collection features single-breasted jackets, knee-length skirts, pleated miniskirts, and blousons crafted in iconic materials such as camel chino, garment-dyed gabardine (washed for softness and a vintage effect), and pale blue cotton piqué check.
Accessories include the Beau, Wander, and Arcadie bags, along with menswear-inspired knee-high and ankle boots made from aged leather with buckled and laced details. The Beau bag, now available in two-tone woven leather versions, is paired with the Tyre sneaker.
Tyre Sneakers
Miu Miu expands its sneaker collection with the new Tyre sneaker, inspired by the brand’s roots in the 1990s. The Tyre sneaker embodies the perfect fusion of sport and fashion, function and elegance, all core elements of the Miu Miu spirit.
Part of the SS25 Prelude Collection, the Tyre comes in two variations: laced and ballerina. The color palette for the laced models includes matte and warm shades such as loden (dark green), nube (soft grey), avorio (creamy white), and topazio (yellow). The ballerina version is offered in softer tones of avorio and nube.
Credits
Photographer: Alessio Bolzoni
Creative Direction: Edward Quarmby
Stylist: Lotta Volkova
Models: Xiaohan Chen, Jessie Craig, Ro Pinheiro
