Twenty years after the launch of for her, a fragrance that changed the landscape of modern perfumery forever, narciso rodriguez Parfums opens a new chapter, marking a bold new era for the fragrance house. Introducing all of me, a prismatic fragrance that reinterprets femininity for a whole new generation.
A celebration of individuality and self-expression, all of me is a fragrance for a new movement of empowered and free-spirited women who explore their own truth and confidently embrace all that makes them unique. Unfiltered and indefinable, the all of me woman commands her own narrative, knowing that her true colors create her own inimitable light.
a floral like no other
From the very beginning, Narciso Rodriguez’s vision for the fragrance was unequivocal: it would be a floral with a uniquely intoxicating trail. The idea of a rose obsessed him, and this flower – the most iconic in perfumery – became the starting point for the scent.
He chose two talented and creative women to craft the fragrance – renowned perfumers Dora Baghriche and Daphné Bugey. In close collaboration, the three of them worked together to create a scent that completely reinvents the floral fragrance family. Just as for her introduced an entirely new style of chypre twenty years ago, now all of me reimagines floral fragrance for a new generation of women.
a new icon
Dora Baghriche and Daphné Bugey were inspired to create a floral like no other by combining the iconic scent of rose with another flower, traditionally not used in feminine perfumery. ‘Our desire was to transcend the codes of fragrance by pairing the softness and timeless femininity of rose with a quintessentially masculine ingredient – geranium,’ says Dora Baghriche.
In addition to this rose-geranium accord, the fragrance is built around a second fundamental facet: a more creamy and enveloping evolution of the rare Egyptian musc inspired accord that sits at the heart of every narciso rodriguez fragrance. Six different musc notes are blended together to create an addictive, second-skin quality, each one bringing a distinct dimension to the scent – a softness, a luminosity or a rich, woody texture. Milky notes are fused with these muscs to create a new creamy sensuality – a milky-musc accord that completely reinvents the signature narciso rodriguez musc.
Fragrance Counters
FACESSS Ocean Terminal | LANGHAM PLACE LANGHAM BEAUTY |
SOGO Causeway Bay | New Yaohan Macau
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