19 Jul 2024 By May Ng

New Hourglass Liquid Blush that Hydrates, Visibly Plumps, and Firms for Up to 12 Hours

Hourglass Cosmetics introduces Unreal Liquid Blush, an ultra-pigmented blush that lifts cheeks all day long. The drop of the year, rooted in innovation, ushers in the future of blush with unreal results and a surreal flush. The brand’s first-ever innovative liquid blush

visibly plumps while delivering long-lasting, buildable color.

The latest addition to Hourglass’s award-winning blush portfolio is poised to elevate the skincare-makeup hybrid category. Infused with the brand’s exclusive Unreal Lifting Complex, a unique blend of Hyaluronic Acid and Upcycled White Lupin Seed Extract, the serum-like formula instantly smoothens skin and visibly plumps for up to 12 hours. The weightless silky texture melts into the complexion for a natural finish.

The Unreal Liquid Blush is housed in a unique precision bottle. This groundbreaking packaging gives you the ability to extract the perfect drop, every time. The sleek design has a soft base dispenser that releases a small amount of product at a time, resulting in total control. Unreal Liquid Blush comes in seven ultra-blend able shades including pinks, berries, and corals.

“I wanted to create a liquid blush formula that provides buildable, natural-looking color that lasts all day. We intentionally developed this formula alongside our No. 15 Blush Brush to have effortless blend ability for a seamless flush of color’, said Carisa Janes, Founder & President of Hourglass Cosmetics.

For effortless application, and soft blending, pair Unreal Liquid Blush with the new No. 15 Blush Brush. The accompanying angled stippling brush is perfectly designed for the liquid formula and is the newest addition to our sought-after brush collection. The dual fiber technology which is set at an incline, allows for unrivaled precision placement and efficient blending. Sought after by celebrities and makeup artists alike, Hourglass brushes are crafted from 100% vegan bristles.

The Hourglass Unreal Liquid Blush and No. 15 Blush Brush will be available on hourglasscosmetics.com and Sephora North America on July 11th, 2024. They arrive in Space NK UK and Sephora Thailand on July 12th, 2024, and all other international retailers on July 26th, 2024.