ONE SMALL STEP FOR A BAG, ONE GIANT LEAP FOR STYLE – MCM’S JOURNEY TO MARS

Featuring Matt Dillon alongside MCM’s creative Innovations

MCM has always been about pushing boundaries, and this year, they’ve set their sights on Mars. In an audacious move that screams ambition and innovation, MCM launches the “From München to Mars” campaign, a testament to their vision and a nod to their tech-savvy global audience, celebrating German Engineering since 1976.

Legendary actor Matt Dillon, up and coming actress Zelda Adams, and model Steph Shiu join forces with MCM. Adams took the stage at the press conference alongside an astronaut to discuss the mission.

At the heart of this interstellar adventure is the new Diamant 3D bag, a masterpiece crafted by MCM’s creative team under the visionary direction of Global Creative Director Katie Chung. The Diamant 3D reimagines the classic Diamant clutch with a bold, three-dimensional silhouette that balances style and functionality. Featuring a substantial zipper, this bag is the ultimate accessory to conquer our digital nomad customer. It is available in a luxurious mix of materials, including cow suede and fine Italian calf leather, a striking silver metallic calf leather, or MCM’s classic cognac Visetos, making it a prime contender for the season’s must-have bag.

Katie Chung elaborates, “The inspiration began with a pocket design, which evolved into a bag and then a 3D render, resulting in the Diamant 3D. Originating from the Visetos diamond pattern, the Diamant series embodies the diamond shape of functional pockets. These pockets, folded like origami, reveal a diamond within the Visetos monogram, actualized into a bag. The Diamant 3D incorporates zippers for utility, making the pockets three-dimensional and cargo-like.”

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