PAÑPURI Unveils Sensorial Boutique at K11 Musea

A New Destination for Holistic Wellness in the Heart of Hong Kong

PAÑPURI launches its latest sensorial boutique at K11 Musea in the heart of Tsim Sha Tsui, Hong Kong. Nestled within one of the city’s most distinguished shopping destinations, this new boutique offers an immersive experience that seamlessly blends nature, cultural heritage, and contemporary design.

The boutique is centered around the concept of “The Perfumist’s Chamber,” where the elegance of Thai culture meets the dynamic energy of Hong Kong. Designed in collaboration with MLKK Studio, the space invites visitors to explore a curated world of scents, guided by PAÑPURI’s philosophy of well-being, harmony, and balance. 

At the core of the boutique experience is the Bespoke Sensorial Bar, where guests are invited to design their own signature scent with the guidance of PAÑPURIScent Specialists. With six product formats—ranging from Essential Oils to Perfume Diffusers—and a collection of 65 fragrances, including 25 rare notes sourced from around the world, each creation becomes a deeply personal reflection of identity and intention.

To commemorate this opening, PAÑPURI introduces the HEAVEN MOON OSMANTHUS HONG KONG EDITION, an exclusive fragrance available only at this location. Inspired by ancient Chinese lore, this scent combines the delicate sweetness of Osmanthus Absolute—revered in Thai as the ‘Fragrance That Travels Ten Thousand Miles’—with the grounding warmth of Vetiver, evoking a sense of happiness, prosperity, and timeless beauty.