For Fall/Winter 2023, BOSS and Porsche are launching an exciting new capsule collection that brings together bold and innovative designs infused with color and retro-derived appeal. The newest campaign stars Colombian singer, Maluma, and focuses on the sheer pleasure of driving combined with incredibly smart casual wear. Lensed by photographer Matthew Brookes and creatively led by Trey Laird and his agency, Team Laird, the understated, yet alluring concept showcases Maluma modeling the latest styles alongside a classic Porsche, while the collection itself is a forward-looking selection of sleek pieces that promotes a BOSS attitude fueled by drive and determination.
The latest drop in this ongoing and storied collaboration with Porsche features a refreshing range of premium athleisure and elevated casual pieces that stand out for their stylish use of subtle neon detailing and seasonal hues, intertwined with vintage-inspired prints. As with past collections, this capsule contains tried-and-true hero items such as a leather jacket, polos, jeans, caps, and sneakers. New features include a reworked, rounded logo patch displaying the names of both brands and the instantly recognizable Porsche silhouette, surrounded by a houndstooth pattern. This same print embellishes the lining of the puffer jackets and gilets in a contrasting hue, while the assortment of knitted sweatshirts and sweatpants are available in autumnal tones. The collection is now available for purchase online and in stores.