British Wellness and Lifestyle Brand Bamford Officially Lands in Hong Kong

New Flagship Store Opens in Wan Chai’s Star Street Precinct

Bamford, the British wellness and lifestyle brand founded by Lady Bamford, is taking bold steps to expand its presence in Hong Kong. Previously available only in Cathay Pacific’s First and Business Class cabins and lounges, The Upper House and curated clean beauty shop 10/10 HOPE, the brand is now bringing its sustainably minded and beautifully considered products to the heart of the city.

A conscious approach to life

Bamford was founded in 2005 out of a belief that we need to live consciously and respect nature’s resources. From its foundations offering natural, organic beauty products as well as sustainably produced garments and items for the home, Bamford has grown into a well-being brand offering beautiful, effective and ethical products in stores and across its spas.

Bamford is part of the Bamford Collection, a group of consciously-minded lifestyle brands committed to nourishing and nurturing people and the planet. The original venture, Daylesford Organic, was launched by Lady Bamford on her family estate in 2002 out of a simple passion for real food and a desire to feed her children better, and has since grown to become one of the most sustainable farms and food retailers in the UK. Daylesford Stays is the group’s hospitality division, a collection of traditional Cotswold-stone cottages and modern British Inns, as well as existing pubs The Wild Rabbit at Kingham, The Fox at Oddington, The Bell at Charlbury and The Three Horseshoes at Asthall.

New wellness destination located in Wan Chai’s Star Street Precinct

Featured highlights at the new Hong Kong store include the signature Geranium collection,  reflecting Lady Bamford’s lifelong love of the earthy and uplifting botanical, as demonstrated by the more than 150 varieties of geranium in her personal greenhouse. A balancing leaf, geranium is known to promote calmness and harmony in the body and mind. From shampoo, conditioner, bath oil, shower cream, hand and body wash to the newly launched candle and diffuser, each product is gently fragranced with an entirely natural essential oil blend of geranium, eucalyptus, peppermint and lavender.