Music and Sports Infuse Street Style Neon Nights Ignite City Glamour Okayama Denim Series Pays Homage to Artisanship Details Showcase
French fashion brand SPORT b. unveils its 2024 Fall/Winter collections, drawing design inspiration from athletics, music club, and city nightlife. Blending signature French detail-oriented constructions with bold silhouettes, the new range encapsulates the brand’s confident and carefree Parisian flair.
This fall/winter centers around two key themes for design inspiration: The “Athletic Club” series draws from sporting events, seamlessly blending athletic references into fashionable looks. Revisiting classic elements from Agnès’ pioneering 1999 SPORT b. line, the collection reinterprets the confident French attitude and personality-driven style. Bold color blocking and chain embroidery add an carefree streetwise edge. The “à la nuit tombee” (meaning “nightfall” in French) series draws inspiration from Agnès’ photography of the same name. Layered tartans and bold clashing prints literally illustrate stage lights and posters, encapsulating the exciting moments of a concert through fashion design.
Agnès’ passion for photography and integrating it with fashion continues in the brand’s iconic Photo Print series. “Life in the City” collection utilizes Agnès’ urban nightlife images, translating the bright lights of city nights in bold colors on the clothes. The stylish line captures the vibrancy of metropolitan living through prints that mimic shimmering shutter effects, along with neon and stage lighting elements. The collection also debuts a retro film camera bag incorporating the same design, sharing Agnès’ love of photography.
This season also debuts a special Okayama Denim collection. Okayama has been a center of textile production since the Edo period, and began manufacturing the first pairs of jeans in Japan in the 1960s. Dubbed the birthplace and “Holy Land” of Japanese denim, Okayama is renowned for intricate artisanal techniques that cannot be replicated elsewhere. With its high-quality, durable fabrics and emphasis on craftsmanship and sustainability, Okayama denim shares the brand’s values. The Okayama Denim capsule continues this artisan spirit with sharp silhouettes and thoughtful details that encapsulate SPORT b.’s dedication to fashioned details, presenting an unconventional take on streetwise style.
“Athletic Club” – Bold Fusion of Classics and Athletic Inspirations
Continuing SPORT b.’s signature sports element, this collection utilizes bold color blocks and letter motifs to convey athletic vibrancy. The collection also spotlights textile embroidery artisanship, incorporating chenille and chain stitch for added texture. Vibrant hues and free spirit are infused into laidback sport-inspired looks, presenting the multifaceted personality of SPORT b.
“Life in the city” – Cityscapes Infused into Streetwear
The city nightscapes captured through Agnès’ lens exude a unique charm. Neon lights and crowd photos are boldly printed on the clothes with striking light effects, creating a vibrant depiction of urban nightlife. The prints utilize layered exposures and motion blur techniques to add dynamic interplay of light and shadows. Paired with the film camera, it perfectly encapsulates Agnès’ passion for photography and fashion.
Okayama Denim – A Legacy of Artisan Craftsmanship
Okayama is famed for its denim, attracting fashion lovers from around the world who travel to witness the craftsmanship of jean-making. This season’s denim collection is produced in Okayama, incorporating the local artisanal spirit into the designs. It resonates with
SPORT b.’s discerning attention to detail.
