A pioneering partnership fuelling captivating soundscapes
Building on the success of the KEF in-car audio system for Lotus, these two iconic British brands are teaming up once again to introduce the KEF LS60 Wireless Lotus Edition, a ground-breaking floor standing speaker system that embodies the companies’ shared passion for engineering excellence and design innovation. To mark the launch and celebrate the second anniversary of the KEF Music Studio in Harbour City, a series of exclusive offers will be available until 31 August 2023.
With a shared obsession for creating exhilarating experiences and a long history of engineering excellence and design revolution, the KEF and Lotus journey began with the introduction of exceptionally natural and pristine sound within the Lotus Emira sportscar and the Lotus Eletre Hyper-SUV. The next step in this exciting venture, which has always centred on enriching the future of a high-performance lifestyle, was to create the ultimate all-in-one Hi-Fi speaker system for the home. From this intention, the LS60 Wireless Lotus Edition was born – a versatile speaker that seamlessly combines the latest technologies with excellent sound, inspired by one of Lotus’ heritage colours – British Racing Green.
With an ultra-slim and contemporary design, combined with a classically sleek finish, the LS60 Wireless Lotus Edition fits effortlessly into a wide range of living spaces. It takes ‘track spirit’ to an entirely new dimension.
“At KEF, we have always been in pursuit of audio perfection and have a passion for sharing the magic of great sound through continued innovation and breakthroughs. We believe that for our customers, it’s not only about producing the perfect sound but also about the lifestyle and experience that goes with it. With this in mind, we are continually innovating and making breakthroughs in design to produce best-in-class audio products which deliver the very best experiences – a vision and philosophy which KEF and Lotus both share. Together, we have been working closely to deepen our partnership, which has previously seen the two British iconic brands create an extraordinary in-car audio experience for Lotus users. This now will be extended from cars into homes with a series of co-branded KEF x Lotus home audio products, starting with the LS60 Wireless Lotus Edition – a new milestone in our enduring partnership.” said Grace Lo, President and Head of Global Marketing at KEF.
