27 Oct 2024 By May Ng

The North Face and UNDERCOVER Unveil Their Third Collaboration, SOUKUU Season 3 

Japanese streetwear staple UNDERCOVER once again joins The North Face to create a performance trailwear line with durable fabrics and effortless forms.

The North Face is excited to build upon its relationship with UNDERCOVER designer Jun Takahashi for a third iteration of SOUKUU. The iteration will continue to emphasize performance technology and new silhouette creations and will focus on cold-weather hike products.

Creative lighting and a dual-tone aesthetic inspired by the collection will influence D3’s visual identity. The campaign showcases the products in expansive frozen landscapes to symbolize finding balance within natural chaos and by juxtaposing structure with movement and highlighting inner stillness and meditation in outdoor settings.

Products include The North Face’s VECTIV and Windwall technologies, convertible shell pants suitable for various climates, and more, covering your trail adventure from head to toe. The North Face x UNDERCOVER SOUKUU HIKE 50/50 SUPER PARKA is built for warmth and breathability, featuring water-resistant 800-fill ProDown insulation. With an adjustable hood for added coverage, multiple pockets for on-the-go storage and collaborative branding, this parka is performance-built to help you find balance amongst the chaos.

Featured products include The North Face x UNDERCOVER SOUKUU HIKE VENTRIX MOUNTAIN JACKET. Crafted with durable ripstop body fabric and a water-repellent finish, the jacket with a relaxed fit is the perfect company to keep you covered. Pair it with the SHELL JACKET, which comes with a reflective pattern and multi-pocket design, to move you through harsh conditions and find peace from within.