12 Apr 2024 By May Ng
The North Face Reveals Urban Exploration Collection
Continuing the theme of “Open Skyline”, The North Face is launching a new capsule of its Urban Exploration Spring/Summer 2024 Collection titled “URBAN WANDER”. Inspired by the spirit of summer, this exciting collection features a series of high-performance, lightweight outdoor gear launching in April, May and June, and empowering urban explorers to unleash their potential.
April: Unhindered Winds
Embrace the vibrancy of spring and forge ahead! The North Face invites urban explorers to gear up in high-performance technical products and embark on an effortless outdoor adventure. Powered by quick-drying, sweat-wicking FLASHDRY fabric, the Men’s Striped Shirt incorporates thoughtful details such as a climbing rope in the pockets designed for climbing, embodying a vibrant outdoor spirit and the adventurous personality of urban explorers. Infusing a sleek design with professional functionality, the Men’s Shorts feature WINDWALL windproof material and DWR water-repellent treatment, providing all-weather protection and comfort for city adventurers. The trail-running-inspired Women’s Contrast Vest in a dark natural hue enhances any outfit with stylish flair to create a fashionable look that encapsulates the essence of spring. The Women’s Double Layered T-Shirt seamlessly integrates double-layered elastic mesh fabric, ensuring exceptional breathability that keeps you dry and comfortable. Style with Shorts and a Bucket Hat in the same color palette to create a versatile outfit that perfectly embodies the refreshing and natural aesthetic of female outdoor explorers. Designed with the silhouette of sneakers and a Surface ControlTM outsole, the new Never Stop Mule Camp Shoes incorporate lightweight comfort and exceptional functionality, ensuring an unparalleled wearing experience.
May: Camouflage Search
May’s drop of “URBAN WANDER” centers around a liberal, carefree ideology, showcasing summer workwear style adorned in a chic camouflage-inspired print. Drawing inspiration from The North Face STEEP TECH RMST Capsule, the Men’s Printed Mesh Vest features a center front double zip and detachable panels, unlocking the possibility of a versatile range of styles. The Men’s Shorts adorned with a digital camouflage print perfectly complement the vest from the same collection. Equipped with DWR water-repellent fabric and large-sized pockets on both sides, the functional piece also boasts a relaxed fit, allowing you to power through explorations with ease. Available in a camouflage print and neutral colors, the Women’s Long Sleeve Shirt Dress is crafted with a shaped sleeve silhouette and adjustable waistband drawcord, offering the flexibility to skim the body and switch up for various looks. Top off your outfit with a camouflage Bucket Hat to complete a balanced, layered style. For footwear, the Shandal Aqua Shoes come with a protective toe cap, designed for multiple outdoor adventures such as river trekking, travelling, and hiking. Traverse the city freely at your own pace with this versatile footwear.
June: Visual Meridian Line
As summer draws near, The North Face introduces a new batch of items that infuse outdoor elements and sun-protective functions into urban fashion. The Men’s Lightweight Shirt provides UPF 50+ protection to shield city wanderers from the scorching sun. Featuring a charming polka dot print and a camp collar, this shirt reimagines retro style with a fresh, creative twist. Designed with a relaxed fit, the Men’s Short Sleeve T-Shirt offers endless styling possibilities. A multicolor printed logo on the chest combined with a cosmic, outdoorsy print further enhances the vibrancy of the design. The Men’s Lightweight Shorts are equipped with UPF 40+ protection to provide comprehensive sun protection. The reflective polka dot print on the hem of the shorts perfectly complements the shirt, stealing the spotlight amidst the darkness of the night. Elevate your summertime look by pairing the lightweight, flowy Women’s Short Sleeve T-Shirt and Skirt in vibrant colorways. Designed with multiple pockets and DWR water-repellent features, these pieces flawlessly combine functionality and fashion. Experience ultimate breathability as you slip into the hydrophilic Outdoor Sandals, thoughtfully designed with a focus on durability and sustainability. The adjustable Velcro straps on the instep ensure unbeatable comfort during summer explorations.
Embrace for the unknown and set out to explore the urban skyline. The April release of The North Face Urban Exploration Spring/Summer 2024 Collection “URBAN WANDER” is now available at The North Face concept stores and Urban Exploration concept store in Hong Kong. More stylish pieces will be launching in May and June. Kickstart your “URBAN WANDER” with The North Face and feel the city’s rhythm and heartbeat.
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