The UK’s Poetry Pharmacy has arrived in Hong Kong!

In partnering with LUSH, we invite you to celebrate International Sleep Day with our enchanting “Sleeping Menu” featuring special poetic prescriptions.

Trend of Deep Sleep Magnesium Massage Bar: A Reflection of Public Sleep Struggles

In October 2024, a social media post ignited an immediate craze for LUSH’s Deep Sleep Magnesium Massage Bar. Within just two days, the bars sold out both in stores and online across Hong Kong and Macau, achieving sales figures more than six times higher than the previous year. Additionally, the LUSH Sleepy range and lavender-infused products, known for their relaxing and soothing properties, quickly became bestsellers. This surge in demand underscores a larger concern about sleep quality and overall well-being within the local community.

According to a survey conducted by The Chinese University of Hong Kong, nearly 70% of residents have experienced insomnia in the past six months. The survey also revealed that 25% of respondents indicated that insomnia has affected their daily lives. Additionally, a report from the Hong Kong Mental Health Foundation released last March showed that over half of local respondents had experienced symptoms of insomnia, with some suffering from it at least twice a week,  significantly impacting their mental and emotional well-being.

When Beauty Meets Literature: LUSH Launches ‘Poetry Pharmacy – Sleeping Menu’

The motivation behind starting the Poetry Pharmacy was simple and heartfelt. In addition to discovered that poetry can aid in the treatment of elderly individuals with cognitive impairments.

“I hope everyone can press the pause button on their busy lives, take a moment to calm their minds and reflect on what they truly need. This approach can be just as effective as taking sleeping pills.” Poetry Pharmacy founder – Deborah Alma said.

Currently, there are two Poetry Pharmacies in the UK that offer healing services through 100% handmade poetry prescription bottles, listening to and addressing people’s emotional needs. We warmly invite everyone to step into this space, take a moment to reflect on what you truly need, and choose a prescription bottle to uncover its poetic lines, embarking on a journey of healing for the mind and body.

In this collaboration, LUSH focuses on sleep and has specially selected 10 poetry prescriptions related to themes such as sleeping, insomnia, social media detox, mindfulness, and courage pills. These poetic prescriptions help alleviate the burdens of everyday life. We also understand that some situations may require a combination of remedies; therefore, we have designed a special first aid kit for sleep containing three poetry prescriptions to help you wind down before bed, making it easier to drift into the magical dreamland.

Here’s a suggested routine:

• One hour before bed:  indulge in the Deep Sleep Epsom Salt Cube bath infused with lavender to help you relax. Taking a 15-20 minute hot bath can improve blood circulation from the heart to the limbs, lower core body temperature, and boost melatonin production.

• Massage: Use the Deep Sleep Magnesium Massage Bar, which contains 122mg of magnesium per 5g. Massaging aids absorption and promotes relaxation for both body and mind.

• Spritz: Apply Twilight Body Spray in your bedroom or on your pillow. The comforting scents of lavender and ylang-ylang will help you unwind.

• Pair with Poetry: Enjoy a delightful poem to transform your worries into fleeting thoughts, gently guiding you into dreamland.

• After enjoying the poetry, avoid using electronic devices to prevent blue light from interfering with melatonin production and sleep quality.

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All poetry bottles are handmade and available in limited quantities until sold out

Poetry Pharmacy Pop-up Store Details:

Hong Kong Causeway Bay Great George Street Store
Address: Shop Q, G/F & M/F, Hong Kong Mansion, 2, 10 Great George St, Causeway Bay

Opening Hours: 12:00 – 21:30

Macau Senado Square Store

Address: No 13-15 R. da Palha, Macao

Opening Hours: 10:00 – 22:00