Tiffany & Co. Unveils Its High Jewelry

A Celebration of Inventive Artistry, Unrivaled Craftsmanship and the House’s Most Emblematic Creations 

Tiffany & Co. is proud to unveil its latest Tiffany High Jewelry campaign, a celebration of artistry, heritage and extraordinary craftsmanship. Featuring iconic Tiffany & Co. designs, including the legendary Bird on a Rock brooch, alongside breathtaking creations from the Blue Book 2024: Tiffany Céleste collection, the campaign showcases a stunning array of diamonds and inventive creations that epitomize luxury, creativity and sophistication.

Tiffany & Co. 發佈全新高級珠寶廣告企劃，致敬品牌的非凡藝術、深厚傳承與精湛工藝。 該系列包括Bird on a Rock胸針、2024 Blue Book高級珠寶系列Tiffany Céleste 等的標誌性作品，以一系列璀璨鑽石與匠心設計，詮釋來自Tiffany的奢華、創意與卓然風範。

Photographed by Carlijn Jacobs, the campaign is a contemporary interpretation of some of Tiffany & Co.’s most iconic high jewelry images, reimagining them through a modern lens. Her creative vision draws inspiration from the Tiffany Style book by John Loring, which features extraordinary Tiffany High Jewelry from the 1950s and ’60s, as well as the photography of Hiro, who captured iconic images featuring some of the House’s most celebrated designs.

此次廣告由攝影師Carlijn Jacobs掌鏡，以現代視角全新演繹Tiffany標誌性高級珠寶的獨特魅力。 她的創意靈感源自John Loring所著的《Tiffany Style》一書，書中收錄了20世紀50至 60年代的Tiffany高級珠寶臻品。 同時，亦受攝影師Hiro作品的影響——他曾以鏡頭捕捉品牌經典珠寶的永恆魅力。

The campaign pays tribute to Tiffany’s authority in the world of high jewelry and its legacy of uplifting spectacular gemstones. The Bird on a Rock high jewelry brooch featured in the campaign—an emblematic Tiffany & Co. creation and a symbol of joy, optimism and possibilities—showcases pear-shaped and round brilliant diamonds along with custom-cut baguette diamonds. Completing the creation, Tiffany High Jewelry artisans mounted the indelible diamond bird motif on a breathtaking D-color, cushion-cut diamond of over 25 carats.

廣告不僅彰顯Tiffany在高級珠寶領域的卓越地位，更展現品牌探索珍罕寶石的悠久傳承。 片中展示的「石上鳥」胸針作為品牌標誌性作品之一，象徵著喜悅、樂觀與無限可能。 這款胸針的小鳥造型由梨形、圓形及定製法棍式切割鑽石打造而成，並在品牌高級珠寶工匠的精湛技藝下，優雅置於一顆重逾25克拉的D色枕形切割鑽石之上，彼此輝映，璀璨非凡。

Jean Schlumberger by Tiffany Bird on a Rock brooch in platinum and 18k yellow gold with a diamond of over 25 carats, rubies and diamonds Jean Schlumberger by Tiffany Rainbow Bird on a Rock 胸針 鉑金及18K黃金鑲嵌一顆逾25克拉的鑽石，紅寶石及鑽石 

Another showstopping piece in the campaign is the Shooting Star necklace from Blue Book 2024: Tiffany Céleste. This masterpiece features a mesmerizing center stone: a D-color, internally flawless emerald-cut diamond of over 18 carats. Designed to evoke the celestial beauty of a shooting star, the awe-inspiring necklace is set with 857 round brilliant diamonds of over 60 total carats and 140 baguette diamonds of over 9 total carats that sparkle like stardust. The design can also be worn as a showstopping ring, reflecting Tiffany’s legacy of inventive craftsmanship while offering a sense of versatility to its most esteemed clients.

另一矚目之作是來自2024 Blue Book高級珠寶系列Tiffany Céleste 的Shooting Star主題項鍊，其設計焦點是一顆D色、內無瑕級的祖母綠形切割鑽石，重逾18克拉。 此外，項鍊精心鑲嵌總重逾60克拉的857顆圓形明亮式鑽石，以及總重逾9克拉的140顆法棍式切割鑽石，光芒璀璨猶如劃破天際的絢爛流星。 更特別的是，這款作品可轉換為戒指佩戴，既展現出品牌的創新匠藝與靈動巧思，亦為尊貴的顧客提供了多樣的佩戴選擇。

Necklace in platinum with a diamond of over 18 carats and diamond accents  Transformable Design – Diamond Drop to Ring Tiffany 2024 Blue Book 高級珠寶系列  Tiffany Céleste Shooting Star鉑金鑲鑽項鍊，主鑽重逾18克拉，可作為戒指佩戴 

In addition to the Shooting Star necklace and Bird on a Rock brooch, the campaign also showcases high jewelry earrings including a pair set with D-color, internally flawless diamonds—further emphasizing Tiffany’s commitment to unparalleled craftsmanship and artistry—as well as a Bird on a Rock watch. On this extraordinary high jewelry timepiece, the diamond-encrusted bird motif moves gracefully around the dial following a path of 36 baguette diamonds of over 4 total carats.

除了Shooting Star主題項鍊與Bird on a Rock胸針，廣告亦呈現多款高級珠寶耳環，其中一對鑲嵌D色、內無瑕級鑽石的耳環，更是進一步彰顯Tiffany對匠心藝術的不懈追求。 另有一款高級珠寶腕表，表盤外圈鑲嵌36顆、總重逾4克拉的法棍式切割鑽石，一隻鑲鑽小鳥巧妙和諧地附著其上，更可圍繞表盤優雅旋轉。

Jean Schlumberger by Tiffany Bird on a Rock Watch in White Gold with Diamonds Jean Schlumberger by Tiffany Bird on a Rock  18K白金鑲鑽石腕錶 

Since 1845, Tiffany & Co. has been a leader in the world of high jewelry, setting the standard for artistry, craftsmanship and innovation. The new campaign reinforces the House’s rich legacy, highlighting its ability to blend history with modern design while continuing to create pieces of exceptional beauty.

自1845年首次推出Blue Book以來，Tiffany & Co. 始終以卓越藝術、精湛工藝與創新精神，引領著高級珠寶世界的璀璨篇章。 此次全新高級珠寶廣告企劃不僅彰顯了品牌的深厚傳承，更突顯其不斷融入現代風格，締造傳奇之美的遠見卓識。