21 Apr 2025 By May Ng

Tiffany & Co. Unveils Strong Like Mom Campaign to Celebrate Mother’s Day

This Mother’s Day, Tiffany & Co. honors the strength, love, and devotion of mothers with its Strong Like Momcampaign — a heartfelt tribute to the women who shape our lives with resilience, sacrifice, and grace.

At the heart of the campaign is a moving short film featuring Tiffany & Co. employees and their children. In unscripted moments, children aged five to fifteen share what makes their mothers strong. The film highlights one of life’s most profound bonds: the love between mother and child.

As the children’s heartfelt words unfold, the film intercuts with scenes of the mothers wearing pieces from the Tiffany HardWear collection — a design that captures love’s transformative strength. The story closes with a nostalgic montage of vintage photographs of Tiffany & Co. employees with their own mothers, deepening the emotional resonance of the piece.

Tiffany & Co. has celebrated mothers since 1837, honoring their enduring influence through timeless creations. This year, the Strong Like Mom campaign shines a light not only on motherhood but also on the inner strength that defines every Tiffany woman.