11 Apr 2023 By May Ng

Tiffany House Ambassador Jimin of BTS Debuts His First Tiffany & Co. “This Is Tiffany” Campaign

Tiffany & Co. today unveils its latest campaign for the Tiffany T and Tiffany HardWear collections. The new campaign features house ambassadors, actress, singer, and model Zoë Kravitz, Jimin of 21st century pop icons BTS, and actress, Gal Gadot. The campaign distills the essence of Tiffany & Co.’s House icons to their very core. True, expressive, and real, the “This is Tiffany” campaign drives home the importance of being oneself. Proof that Tiffany jewelry is about how one wears it, the campaign is a celebration of individuality, joy and optimism.

“Our “This Is Tiffany” campaign is an authentic homage to individual style. We may make the jewelry but it’s house ambassadors like Zoë, Jimin of BTS and Gal who give meaning to the collections and make our pieces all their own.” —Alexandre Arnault, Executive Vice President, Product & Communication, Tiffany & Co.

Tiffany & Co. This Is Tiffany featuring Jimin of BTS
Tiffany & Co. This Is Tiffany featuring Jimin of BTS
Tiffany & Co. This Is Tiffany featuring Gal Gadot
Tiffany & Co. This Is Tiffany featuring Zoë Kravitz