24 Apr 2025 By May Ng

TOM FORD Architecture Soft Matte Blurring Cushion Foundation

A masterclass in beauty architecture, the new TOM FORD Architecture Soft Matte Blurring Cushion Foundation SPF 40/PA+++ combines luxury, function, and design to create a must-have object of desire. Designed to perfect the complexion while paying homage to architectural aesthetics, this latest innovation from TOM FORD Beauty is now available at all TOM FORD Beauty stores and counters.

The Foundation of Flawless

The Architecture Soft Matte Blurring Cushion Foundation delivers a blurred, soft-focus finish that perfects skin tone with longwearing, super-fine pigments. Lightweight yet powerful, the formula offers 24-hour wear and resists caking, creasing, and settling—even in humidity and heat. Engineered for real life, it features 16-hour oil control and all-day hydration, making it ideal for modern lifestyles.

Packaged in a sleek mahogany-toned compact embossed with TOM FORD’s iconic T-design, the product is as much a style statement as it is a beauty essential. Each compact includes a dome cushion and teardrop-shaped sponge for precise, effortless application.

A Face of Radiance – Shu Qi Leads the Launch

TOM FORD Beauty Global Attaché Shu Qi fronts the campaign, radiating the fusion of minimalism and elegance that defines the Architecture collection. Through newly released visuals, Shu Qi embodies the strength and softness of the foundation—delivering beauty, poise, and unmistakable glamour in every frame.

Luxury, Made More Accessible

Reflecting a broader brand initiative, TOM FORD Beauty introduces price adjustments across select complexion products—including the new Architecture Cushion Foundation. While maintaining impeccable standards, the new pricing invites beauty connoisseurs to experience prestige without compromise.

KEY BENEFITS

  • 24-hour wear*

  • Resists caking, creasing and settling for 24 hours*

  • Sweat- and humidity-resistant

  • 16-hour oil control

  • Water-resistant

Skin Benefits:

  • Smooths texture for 24 hours*

  • All-day hydration**

*Based on clinical testing on 32 Asian women after one use. Results may vary.
**Based on clinical testing on 30 Asian women after one use for 8 hours. Results may vary.

THE TOM FORD ARCHITECTURE PHILOSOPHY

  1. Perfect the Skin – Create a flawless base.

  2. Sculpt the Contour – Accentuate light and shadow for definition.

  3. Enhance the Dimension – Refine features with colour and precision.

NOW AVAILABLE

TOM FORD ARCHITECTURE SOFT MATTE BLURRING CUSHION FOUNDATION SPF 40/PA+++
Prefill – HK$675
Refill – HK$470

Other Adjusted Items Include:

  • Traceless Soft Matte Primer – HK$650

  • Shade & Illuminate Soft Radiance Primer – HK$650

  • Traceless Soft Matte Concealer – HK$470

  • Shade & Illuminate Concealer – HK$470

  • Architecture Soft Matte Blurring Powder – HK$610

  • Architecture Soft Matte Blurring Foundation – HK$705

Available at TOM FORD Beauty boutiques and counters across Hong Kong and Macau.

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