To celebrate the 1st Anniversary of Valentino Beauty, the first Valentino Beauty X Haute Couture Crossover campaign is introduced to open the Valentino archives for the first time, revealing the Rosso legend of Valentino. The new Valentino Beauty advertising campaign Born in Rosso pays homage to Rosso Valentino, the iconic color of the Maison, a vibrant chapter of the brand’s narrative, a synonym of its glorious history and of its aesthetic identity. The campaign was shot in the heart of the Maison in Rome. Beauty enters the roots of couture. A selection of iconic Rosso haute couture creations are worn by talents that belong to the Valentino community. Their individuality and unique personalities are expressed through a dedicated shade of Rosso Valentino lipstick.
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