Xin Zhilei captivates in Roger Vivier Autumn Winter 24/25

Xin Zhilei captures the Autumn Winter 2024-25 Collection

Roger Vivier’s brand ambassador, Xin Zhilei, stunningly brings to life VIVIER OP-TICAL, the Autumn Winter 2024-2025 collection envisioned by Creative Director, Gherardo Felloni. The campaign presents stunning visuals that celebrate iconic designs inspired by the Maison’s 1960s optical archives.

Drawing inspiration from the mesmerizing geometric patterns of the Op Art movement that swept over France in the 1960s, the collection pays tribute to Roger Vivier’s most graphical designs. With poised elegance and effortless grace, Xin Zhilei interprets the collection in an eloquent rewriting of timeless style. Her calm aura defies a dramatic décor where infinity loops, plays on perspective, symmetrical effects, and circular compositions set the tone of optical illusion. Against this whimsical backdrop, the actress embodies a heartfelt homage to an era where guarded sophistication mingled with defying avant-garde vision.

Each frame captures the Maison’s exquisite craftsmanship and innovative spirit while being imbued with Xin Zhilei’s captivating screen presence. In them, the Belle Vivier pumps and Viv’ Choc bags stand as symbols of contemporary style and female empowerment, much like the actress’s well-regarded place in international cinema.

Gherardo Felloni’s tribute to Roger Vivier’s shift towards a more sleek and graphic aesthetic is manifest in many creations of the collection. The new Viv’ Choc optical bags feature black and white contrasts, while their maxi versions subvert scale. The symmetrical chequered patterns on the Belle Vivier slingbacks find echo in the psychedelic stripes of the I Love Vivier pumps. Other designs allude to the period’s circular and flowy Space Age movement, notably the padded cushion-like Viv’ Up sneakers or the Royale Hobo bag and its convex shape inspired by an inverted headband. Otherwise, the waistcoat remains a central piece of the Maison’s repertoire, enhanced here by Zhilei’s ballerina-like posture. Each gilet is embellished in its own style, from ornate metal studs to fringe accents.

However, a collection celebrating the 60s could not ignore the classical Belle Vivier. This emblematic design of the Maison became a symbol of the era’s French culture and its global influence thanks to Catherine Deneuve in ‘Belle de Jour’, the iconic 1967 film by Luis Buñuel. The shoe asserted the protagonist’s conservative elegance while suggesting her internalized

rebellion against the moral judgments of the time. Now on Xin Zhilei’s feet, the shoe carries on its legacy, continuing to be worn by fierce women who head fearlessly into what the future lays ahead.

About Roger Vivier

Roger Vivier is a French luxury Maison known for its exquisite footwear and accessories. Celebrated for its timeless elegance and innovative designs, Roger Vivier has become a staple in the industry, often collaborating with notable figures in cinema and art. The brand continues to honour its rich heritage while embracing modernity under the creative direction of Gherardo Felloni.

About Xin Zhilei

Xin Zhilei is a Chinese actress known for her roles in various films and television series. In 2016, she starred in Chang Jiang Tu Crosscurrent, which won the Berlin Film Festival’s Silver Bear for Artistic Achievement. In 2024, she received great popularity and acclaim for her performance in the TV series Blossoms, directed by the renowned Wong Kar-wai, earning her the title the Breakthrough Actress of the Year at the 2nd China TV Drama Awards. In the same year, Xin Zhilei made her theater debut in the play Prima Facie, winning the Best Leading Actress Award at the 32nd Shanghai Magnolia Stage Awards. She has long been a passionate admirer of Roger Vivier and officially became the brand ambassador on June 17, 2024.

About Gherardo Felloni

The Italian designer Gherardo Felloni took over the Maison of Roger Vivier as Creative Director in 2018, infusing the collections with his joyful, decorative spirit – evolving the Maison’ legacy with his worldly design language for the present day.

Born in Tuscany into a family of footwear artisans, Gherardo grew up surrounded by the art of fine shoemaking. His innate artistic talent and a keen sense of curiosity saw the young craftsman hone his talents as a designer under the tutelage of Helmut Lang, before spending over a decade between the footwear, leathergoods and accessories studios of Miu Miu, Prada and Christian Dior.

Opera singer, film buff, nature lover and antique jewellery collector: Gherardo’s diverse passions and interests imbue his creations and the visual universe of Roger Vivier with a vibrant energy season after season. From short films featuring Hollywood’s leading ladies, to the theatrical wonderland of the larger-than-life Hôtel Vivier presentations for Paris haute couture week, his fantastical imagination marries the Parisian luxury of Roger Vivier with a sense of wonderment and cultural flair.